The All-Inclusive System Was Generally Wrong.
By the end of 2019 in Turkey and also in the World, tourism was more than mass tourism.
When we look at the number of tourists and revenues, 2019 has seen the best figures and records in recent years. So how did mass tourism work in our country and around the world?
Touring, seeing, gaining information, and cultural interaction is the general definition of tourism, rather than engaging in cultural interaction, attracted the audience that gave priority to food and beverage and luxury consumption and was the primary target of the sector.
Price-oriented sales channels came to the fore in holiday packages. Thus, natural resources continued to be spent spontaneously to increase turnover and transaction volume with the mentality of “selling consent”. The “all-inclusive” system was applied incorrectly in general, with unnecessary consumption and unhealthy nutrition, as well as a level of incompatibility with the concept of sustainability. We see that the concept of sustainability, although it is very pronounced today, is not fully understood (or we don’t want to understand) and so cannot be applied.
In other words, it is not only separating garbage, planting trees, cleaning the beach it must also be Management, with a mission that supports the future of all societies such as social responsibility projects, protection of employee rights, supporting the local life we live in socio-economic areas, and therefore the mission is not in out plan yet.
If that’s the biggest reason (especially in Turkey) before the product sales price is determined (cost analysis can not be done correctly), then begins the “let’s add it in later to the operations’’ logic.
We know that quality = standard = cost. When the cost analysis is not done before the pricing stage when the loss starts, the first action is to decrease the quality and then sustainability can no longer be mentioned. At this point, I should also point out that when supply outweighs demand, it forces the prices down, which is an important situation at the macro level.
After the pandemic:
Tourism mobility will experience a sharp decline in the world and our country. We saw the effects of this in the first quarter of 2020. We will feel even more afterward.
For travel to take place, the calendars of the normalization processes are followed and various scenarios are being produced.
The tourism summer season movements, which are expected to start as of July 2020, will, of course, require some additional measures. Therefore, the relevant sectors are also trying to create their guides in line with these measures. There are also those prepared in coordination with Kovid-19 risk teams.
In 2020, the tourism sector is focusing on adapting to contactless transactions and social distance requirements but sees health measures as a primary priority. Of course, these measures will increase all costs initially, hygiene items and technological equipment can increase investment costs, while social distance practices can reduce revenues because the square meter usage per person will need to be increased in all indoor and outdoor spaces. The real issue that will break the memorization is especially social distance. People need to socialize during the holidays. To do this, tourism facilities will have to organize their operations. In particular, limiting the use of general areas, the 1.5-meter distance rule, and the advice not to stay in the same environment for more than 35 minutes, the mask-wearing of the employees, and constant hygiene warnings in any environment can be frustrating.
The decrease in tourism movements all over the world will in effect, decrease the number of tourist enterprises and increase unemployment. If macroeconomic solutions do not come to life immediately, there seems to be a high probability of social collapse. At least half of those working in tourism will have to find different jobs for this year.
Some accommodation facilities will remain idle in the short term. Based on the scenario that normalization, that is, reaching the 2019 figures again, will take at least five years, it can be predicted that the facilities that could not bear the financial strain could be used for different purposes (converting to private residences is the first thing that comes to mind). The tourism employee will have a very, very difficult period in 2020. At least half of those working in tourism will have to find different jobs for this year and it will not be possible to see the number of former employees return in 2021. In the future, qualified, multi-tasking employees who can keep up with change will be preferred. Of course, the loss of confidence in the sector will have difficulties for enterprises in terms of the workforce in the coming years.
There will always be a need for trained people in the service industry. Tourism professionals will have to train themselves better in this process and keep up with the changes. Although the difficulties may appear in our near future (especially in the first three years); Businesses and employees who are the first to keep up with the change will not be able to make the same money as before, however, they will survive this period.
What I mean by change here is technological investments, social distance management, certification, and consultancy processes.
Boutique holidays will be preferred. In this period, domestic tourism will increase more in all countries, and boutique holidays that can be reached by road will be preferred. In the form of “self-cooking, safe cooking”, the number of guests who prefer to prepare their food and beverages will increase.
In the medium-term (three to five years), the sector will recover and people will forget the pandemic effects completely.
Businesses will increase their profitability with a more sustainable working system, while the income levels of qualified employees will increase.
Of course, the prices of holiday packages will also increase in this process.
Five years and more, if there was no other outbreak in the meantime, welcome back to mass tourism. I have great fears when this time comes that we will deal with the same mistakes.